Greenfield business initiatives are rocketing in retail and small business banking, as financial institutions search for quicker ways to get new products and propositions to market. Could this mean that greenfield projects are a way for traditional banks to defend against disruption?
We explore some of the details around a greenfield business build and unpack the many layers to this digital strategy. What is it really? Does it work? What are the things we need to know before we initiate a greenfield project? Join thought leaders Mike Robinson, Head of Digital Banking and CTO at Deloitte Digital and Johanna Pugh, Managing Director for North America at Mambu, as we unravel the pros and complexities of greenfield banks.
Mike Robinson
CTO, Deloitte Digital UK
Johanna Pugh
Managing Director North America, Mambu
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Greenfield vs. brownfield - What does it mean?
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When is a greenfield a good idea?
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Essentials for any digital strategy to work.
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Key lessons learned from greenfield projects.
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Internal vs. external resources: What is the success recipe?
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Predictions for greenfield initiatives in the next 12-24 months.