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Purpl accelerates financial inclusion in Lebanon

Success story

Purpl is a remittance and cash out aggregator combined with a digital wallet for Lebanon.

Customer base

10 000+

Segment

Retail

Mambu's role

Cloud banking platform

Purpl is the first remittance and cash-out aggregator and API-layered platform for the Levant region allowing for ATM network integration and cardless withdrawal, combined with a digital wallet in Lebanon.

Having secured its digital wallet licence, Purpl’s new offering provides Lebanese citizens at home and abroad with seamless ways of transacting.

Purpl began its collaboration with Mambu in June 2022, and the implementation took six months. Customers can now easily access stored money to cash out in hard currency and will soon be able to pay for goods and services, transfer funds or make online purchases from any mobile device.

Through the app and Purpl’s remittance partners, users can send and receive money in Lebanon, triggering an SMS alerting beneficiaries of incoming funds. Users then follow a simple sign-up flow, which includes a one-time e-KYC process, before cashing out at a number of locations throughout the country.

The startup has plans to expand its partner network to over 800 cash-out points, including 190 ATMs in Lebanon.

purpl lebanon mambu

Jean-Marie Khoueir, Co-founder and COO of Purpl, said: “Digital wallets provide a form of electronic money to those who otherwise cannot access traditional bank accounts, which is now the case of more than 80% of the Lebanese population. Underlying all this is a convenience factor and a more efficient and transparent user experience.

"Mambu enables us to live and breathe the digital- and customer-first model, ensuring that a broader range of users have access to essential financial services."

Mambu enables us to live and breathe the digital- and customer-first model, ensuring that a broader range of users have access to essential financial services.
Jean-Marie Khoueir
Co-founder and COO