As the leading event in the sector, the conference brings together over 1,000 attendees, including chairs, chief executives and directors from BSA member organisations, as well as executives from organisations that support the mutual sector, such as retail banks, insurance firms, professional advisers and suppliers. Regulators and members of the media also attend. Now in its 30+ year history, the event consistently attracts high-profile speakers from finance, business, politics and the media.