On this episode
Nina sits down with Mambu's VP of Marketing, Laurel Wolfe, and Lucy Woolfendon, Founder of the Part-Time CMO to discuss fintech marketing. They talk about the infamous claim that fintech startups "have no marketing budget" and discuss the rise of influencer and celebrity marketing within financial services. Stay tuned in to hear their discussion on managing multiple competing stakeholders in an organisation and staying focused on the right KPIs. This is a must-listen episode for any fintech marketeer or anyone interested in fintech!
Laurel has 15+ years international marketing leadership experience across fintech and payments. In January 2021 Laurel joined Mambu as VP Marketing to spearhead global marketing activity and evangelise their vision to change how banks and financial services are built. Prior to Mambu, she headed up marketing for Klarna in their key international expansion markets including the UK, US, Spain, Italy and Australia.
Lucy is the Founder of The Part-Time CMO and has 18 years' experience of launching brands and developing them across multiple markets. Lucy works with a wide portfolio of tech startups and her experience includes launching Skype for Mobile, Starling Bank and Yolt. Lucy also mentors startup founders and teams from disadvantaged backgrounds.