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Speedboat to success: How to build a winning digital bank in the Middle East

The Middle East is experiencing strong digital banking tailwinds. Populations are better connected, mobile-centric and eager for greater convenience. Consequently, the demand for more diverse, personalised financial products and services is high.

In this paper, Mambu and Publicis Sapient share key success factors and learnings to create a winning speedboat proposition in the Middle East, based on combined expertise in digital transformation, design thinking and technology implementation.

Using speedboats to race ahead

Speedboats are independent, agile and lean digital banking spinoffs that operate outside the incumbent’s structure, so are free to run, evolve and grow like a fintech.

Reduce costs

by up to 80% lower than traditional banking models.

Enhance speed to market

by launching new disruptive propositions.

Reimagine operating model

with a culture of customer centricity at its heart.

Attract top talent

to support future growth and innovation.

Test new technology and innovation

outside of complex legacy tech stacks.

Modernise customer experiences

to meet user needs & tap into new revenue streams.

It’s better to disrupt than to be disrupted

Across the region, incumbent banks and financial institutions are investing to win those younger, tech-savvy customers over, prevent competitive churn and compete with new fintech challengers.

The speedboat approach can prove to be a winning formula for incumbent banks looking to spur innovation and re-invent themselves. The combination of strong tailwinds for financial innovation and existing gaps in current digital banking offerings make the Middle East the perfect breeding ground for truly digital, customer centric speedboat propositions.

Want to learn more on how you can build a winning speedboat?

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Speedboat to success cover mockup

  • New10 logo
  • TNEX logo
  • TCB Bank Space

Build winning speedboat propositions with Mambu & Publicis Sapient

Mambu and Publicis Sapient can support financial institutions navigate this complex journey, with unparalleled experience working with digital disruptors to build winning speedboat propositions and deliver digital-first, customer-centric transformations.

Contact our team