Speedboat to success

How to build a winning digital bank in the Middle East

The Middle East is experiencing strong digital banking tailwinds. Populations are better connected, mobile-centric and eager for greater convenience. Consequently, the demand for more diverse, personalised financial products and services is high.

Together Mambu and Publicis Sapient share success factors to create a winning digital proposition in the Middle East, based on combined expertise in banking transformation and technology implementation.

It’s better to disrupt than to be disrupted

Across the region, incumbent banks and financial institutions are investing to win younger, tech-savvy customers, prevent churn and compete with new challengers.

The spin-off, or speedboat, approach can be a winning formula for banks looking to spur innovation and re-invent themselves. The combination of financial innovation and gaps in current digital banking offerings make the Middle East the perfect breeding ground for digital, customer centric speedboat propositions.

Using speedboats to race ahead

Speedboats are independent, agile and lean digital banking spinoffs that operate outside the incumbent’s structure, so are free to run, evolve and grow like a fintech.

Reduce costs

by up to 80% lower than traditional banking models.

Enhance speed to market

by launching new disruptive propositions.

Test new technology and innovation

outside of complex legacy tech stacks.

Reimagine operating model

with a culture of customer centricity at its heart.

Attract top talent

to support future growth and innovation.

Modernise customer experiences

to meet user needs & tap into new revenue streams.

Speedboats powered by Mambu

Customer stories

Build winning speedboat propositions with Mambu & Publicis Sapient

Mambu and Publicis Sapient can support financial institutions navigate this complex journey, with unparalleled experience working with digital disruptors to build winning speedboat propositions and deliver digital-first, customer-centric transformations.