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The future of banking is a topic of much debate, with 10 industry professionals having 10 vastly different opinions. But one thing they all agree on is the need for financial institutions to offer a customer-centric, hyperpersonalized experience.

Hyperpersonalization leverages real-time data to provide context-specific services, products, and pricing that meet customer needs. Financial institutions already have a wealth of customer data, making it possible for them to improve the financial wellness of millions. With some leaders already reaping the benefits, it's time for banks to embrace a paradigm shift and embrace the opportunity that hyperpersonalization presents.

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BB hyperpersonalization
Customers want the ‘Netflix experience’ - one where they are recommended a product they might love before they even know they want it.
Kunal Galav
Global Head, Partnership Development & Advisory, Mambu

  • Use a single-platform approach

    By adopting a platform model, you’ll get the required capabilities to execute your hyperpersonalization strategy, plus all the benefits that come along with it. But don’t worry, there’s no “rip and replace” needed.

  • Invest in flexible technology architecture

    In order to increase agility and enable a single-platform approach, you’ll need to cut down on tech and workplace silos. It’s a massive — yet necessary — part of digital transformation.

  • Deliver on your data promise

    With the groundwork in place, you’ll become a trusted advisor to your customers. This will deepen the loyalty they feel towards you and allow you to capitalize on it to up-sell and cross-sell more products.

  • Embrace standardization and integration

    In order to capture, store, share, analyze, and act on your data, you’ll need to create a standardization and integration program. And in the process, you’ll ensure you get the maximum value out of your investments.

With hyperpersonalized services you will be at the forefront of a trend that will shape the next 10 years of banking.