W.UP is a digital banking company, offering an insight-driven digital sales and engagement tool to empower banks to create real-time, relevant and personalised interactions with their customers.
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W.UP helps clients increase their revenue through digital channels and enables them to provide a contextual and personalised experience to their customers at the same time.
Sales.UP, W.UP’s digital sales and engagement tool uses pre-built customer insights to create relevant, personalised and timely interactions with clients. The purpose-built algorithms to uncover customer insights leverage both simple rule-based logic and machine learning algorithms.
W.UP's key features:
- Product & customer behaviour experience.
- Data universe storing aggregated, enriched and derived data.
- Pre-built and configurable customer insights, available in a store.
- Deep knowledge about customer context, behaviour and lifestyle.
Full solution (data sources, insights, campaign management) Sales.UP is an insight driven sales and engagement tool that uses various types of data to analyse customer behaviour. Data is stored, aggregated, enriched and manipulated in the Sales.UP Data Universe where advanced analytic is used to uncover life events and customer behaviour in real time. An important type of data is integrated from core banking system that holds customer, product and transactional data.
Pre-integration to Mambu enables any Mambu clients to run Sales.UP with a minimal effort and to build relevant and personalised campaigns on the pre-built insights delivered out-of-the-box. Both request-response and web-hook based integration is supported using REST APIs.