Full service digital banking
Vietnam
Innovative Vietnamese digital bank Cake selected Mambu as its new technology foundation to enable rapid growth as it evolves into a full service digital bank.
Launched in January 2021, Cake is a collaboration between Be Group ā the organisation behind Vietnamās āBeā ride-hailing app ā and VPBank, one of Vietnamās leading banks. All products and services offered by Cake are fully licensed by the State Bank of Vietnam through VPBank, with beFinancial (a part of Be Group) looking after the operations of the new digital bank.
Initially providing a limited number of financial services through its app, Cake soon realised there was a significant gap in the market for a full service digital bank for Vietnamās young and digitally-savvy population, a large proportion of whom are formally unbanked. Cake subsequently looked to improve access to financial services for these young Vietnamese consumers by developing a full suite of digital banking services, selecting Mambu as its cloud banking platform due to its flexibility and scalability.
Astonishingly, Mambu was able to complete the core banking replacement project for Cake in just 74 days.
Like Cake, Mambu is nimble and agile, and we are excited about the potential of what our two tech-focused businesses can do together.
Cake offers a range of banking products and services, with its tech-enabled solutions allowing new customers to open a bank account in just two minutes with a mobile phone account. In an exciting first for Vietnam, Cake will be included in Beās interface - the first digital bank to be incorporated into the interface of a ride-hailing app in the country. By linking the bank to Be, Cake opens up access to financial services to as many as 10 million existing Be drivers and customers, primarily Gen Z and young professional consumers. Cakeās app also enables customers to transfer and receive money, pay bills and make deposits, among other services.
As Cake scales its business, a key focus will continue to be on providing superior customer experience, as well as on reducing processing times for transactions, which Mambuās SaaS cloud banking platform can help to facilitate.
While Vietnamās digital banking scene has produced a number of impressive players in recent months, Cakeās offering - linked to the Be ride-hailing app - is incredibly unique and will appeal to a very distinct segment of the population.
We selected Mambu's cloud banking platform as it provides many innovative and versatile solutions in the market.
āIn order to provide a superior customer experience we needed to enable the rapid launch of flexible and unique products. We selected Mambu's cloud banking platform as it provides many innovative and versatile solutions in the market,ā said Mr Nguyen Huu Quang, CEO of beFinancial.
āWe wanted to find a technology partner that shares the same understanding of the power and social impact of enabling faster and easier access to financial services.ā
