Affinity is a digital-first financial institution dedicated to banking the unbanked and underbanked population in Sub-Saharan Africa. Operating on a branchless model, they focus on providing affordable, accessible financial services to micro, small, and medium-sized enterprises (MSMEs) and individuals who have traditionally been excluded from the formal economy. With no monthly fees and low transaction charges, Affinity is among the most affordable and cost-effective players.

The company is part of the wider Affinity Africa group and has become a vital driver of economic progress in the region. Their customer base reflects this mission: 65% are new to formal banking and over 60% are women working in the informal sector. By leveraging technology to lower the cost of banking, Affinity Ghana is creating a pathway for financial independence for hundreds of thousands of Ghanaians.