ARTICLE
The Future of Deposits:
Why now is the moment for bold moves
06 June 2025
After years of profit peaks fuelled by favourable interest rates and pandemic-driven deposit surges, the playing field is changing quickly. Digital shifts, customer behaviour changes, and fintech competition are redrawing the deposit landscape. The new report from Mambu and Findexable, The future of deposits 2025: Reshaping for change, pulls back the curtain on what’s really happening and what banks must do to stay ahead.
This report is for leaders who find themselves asking: How do we protect and grow our deposit base in a landscape we no longer control? What moves are truly working? And what are our blind spots? While we won’t give it all away, here are a few standout insights you’ll learn:
- Where deposits are slowing and why. Total deposits in the Eurozone fell nearly 4% in 2023, the worst performance since the early 2000s. In North America, deposits have been declining since 2022 after a decade of growth.
- Why legacy systems are a silent growth killer. "Many banks know they need to replace their legacy core to be more flexible. We're getting to that point now, because of the pace of change and the advance of technology like AI," says Perminder Grewal, Global Head of Solution Engineering at Mambu.
- What Gen-Z really wants from their financial provider. In 2025, Gen-Z make up 29% of the global population. 72% of US adults said they were considering making digital payments their primary payment method. Nearly two-thirds use digital wallets regularly.
- The path to account primacy. Revolut reported a 68% increase in customers using their digital services as their primary bank in 2023. As Francisco Morandeira, Director at GFT, puts it, "There’s pressure for cost efficiency and increasing customer expectations for a more seamless and personalised experience."
- Use cases from global leaders. MACHBANK in Chile used Mambu to scale to over 3 million customers, with 2 million first-time account holders. Tyme Bank reached profitability in under five years and now operates across Africa and Southeast Asia, serving over 16 million customers.
Download the report today and start evolving your operating model, modernising your technology stack, and winning customer trust in a radically different environment. If you’re responsible for protecting margin, guiding digital transformation, or identifying growth paths, you’ll want this in your hands.
Institutions that modernise their core, embrace strategic partnerships, and prioritise product agility are positioning themselves to lead in the market. Our The future of deposits 2025: Reshaping for change report is your roadmap to that leadership. Access it below by filling out the form.
The future of deposits is already in motion. Institutions that act now by modernising their core, building smarter partnerships, and creating product agility won’t just survive. They’ll lead.