As with many other Asian nations, Thailand’s central bank has stated that the focus of any new virtual banks in the country should be on improving access to financial services for underserved and unbanked segments of the population – including for individual consumers, as well as micro, small and medium enterprises (MSMEs). While Thailand’s official financial inclusion rate is high, with 99% of Thai households having access to basic financial services (
BOT 2020), many Thai consumers and businesses are underserved – that is, they don’t have access to the financial services and products that they actually need and want.