Report

Speedboat to success

How to build a winning digital bank in the Middle East

The Middle East is experiencing strong digital banking tailwinds. Populations are better connected, mobile-centric and eager for greater convenience. Consequently, the demand for more diverse, personalised financial products and services is high.

Together Mambu and Publicis Sapient share success factors to create a winning digital proposition in the Middle East, based on combined expertise in banking transformation and technology implementation.

It’s better to disrupt than to be disrupted

Across the region, incumbent banks and financial institutions are investing to win younger, tech-savvy customers, prevent churn and compete with new challengers.

The spin-off, or speedboat, approach can be a winning formula for banks looking to spur innovation and re-invent themselves. The combination of financial innovation and gaps in current digital banking offerings make the Middle East the perfect breeding ground for digital, customer centric speedboat propositions.

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Using speedboats to race ahead

Speedboats are independent, agile and lean digital banking spinoffs that operate outside the incumbent’s structure, so are free to run, evolve and grow like a fintech.

Enhance speed to market

by launching new disruptive propositions.

Modernise customer experiences

to meet user needs & tap into new revenue streams.

Reimagine operating model

with a culture of customer centricity at its heart.

Test new technology

outside of complex legacy tech stacks.

Reduce costs

by up to 80% lower than traditional banking models.

Attract top talent

to support future growth and innovation.

Speedboats powered by Mambu

Customer stories

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“Bringing a fully digital approach to life meant an entrepreneurial approach and a fully cloud-native environment. As lean and agile as the business itself.”

“Unlike its competitors, Mambu is capital-light, and not infrastructure heavy. With a simple subscription service, we get access to all the features and capabilities we need.”

“Mambu is a veteran in a young market, and offered a robust, cloud-native solution that operates seamlessly removing all pain points.”

“Bringing a fully digital approach to life meant an entrepreneurial approach and a fully cloud-native environment. As lean and agile as the business itself.”

“Unlike its competitors, Mambu is capital-light, and not infrastructure heavy. With a simple subscription service, we get access to all the features and capabilities we need.”

“Mambu is a veteran in a young market, and offered a robust, cloud-native solution that operates seamlessly removing all pain points.”

“Bringing a fully digital approach to life meant an entrepreneurial approach and a fully cloud-native environment. As lean and agile as the business itself.”

“Unlike its competitors, Mambu is capital-light, and not infrastructure heavy. With a simple subscription service, we get access to all the features and capabilities we need.”

“Mambu is a veteran in a young market, and offered a robust, cloud-native solution that operates seamlessly removing all pain points.”

Launch a speedboat proposition with Mambu & Publicis Sapient

Mambu and Publicis Sapient can support financial institutions navigate this complex journey, with unparalleled experience working with digital disruptors to build winning speedboat propositions and deliver digital-first, customer-centric transformations.

Take a deeper dive

Banking

Article - Feb 11, 2022

How to build a winning value proposition for your speedboat in four clear steps

Transforming the core business is a survival must, and incumbents are increasingly building new value propositions or speedboats that can capture additional synergies and open new strategic avenues such as business diversification, new revenue streams, keep the pace with market and customer change, or build more agile, innovative, and efficient operating models.

Banking

Article - Jun 19, 2023

Navigating uncharted waters

Traditional banks are facing an urgent challenge as consumer behaviour evolves and digital challengers drive and expedite this transformation. The demand for utility-led banking services, flexible payment options, and mobile-first banking is on the rise, attributes that digital banks have successfully embraced while incumbents continue to struggle.

Trends

Article - May 27, 2022

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What will financial services look like in the year 2030? There’ll be plenty of changes, no doubt – and we’re not talking about meta banks. The biggest shifts are more fundamental than that. In fact, we don’t even need to fast-forward to reach them as they’ve already begun.