Ualá reinvents digital inclusion across LATAM
The Argentinian fintech unicorn implemented Mambu's cloud-native platform in 2 months to deliver modern financial experiences and build a loyal customer base
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Ualá
About the customer
Founded in 2017, Ualá is an Argentine fintech offering an ecosystem of financial solutions designed to improve the lives of Latin Americans through a wide variety of products and services including payment accounts, cards, savings, loans, investments and collection solutions, among others.
With a 100% digital offering, Ualá quickly became successful after it saw an opportunity: an imbalance in Argentina where mobile phone penetration stood at 92% while banking penetration lagged at 50%.
With over 8 million users across Argentina, Colombia, and Mexico, Ualá continues to expand, building new business verticals and driving innovation and technological advancement throughout Latin America.
The challenge
Seamless experiences for the digital savvy
As Ualá grew, the company faced the challenge of scaling its services to meet increasing demand for digital lending. With millions of young, tech-savvy users entering the market, Ualá needed a resilient, cloud-native banking platform that could support fast innovation, maintain a superior user experience, and react to evolving market conditions, all while avoiding the limitations of outdated legacy systems.
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