Early on in
Unlocking big growth in small businesses, it looks clear that small and medium sized businesses represent the backbone of the global economy, raking up approximately 90% of all business worldwide.
For such an economic powerhouse - operating across all categories - one would expect a line of ad-hoc services, ready to facilitate, cater for and partake in the activities of a diverse and vibrant sector. But the truth is that SMEs' ever-changing landscape and their fluid needs have been chronically underserved for decades.
Looking at it from a financial perspective, it’s clear banks and lending institutions have squeezed SMEs among products and services that were either aimed at large corporations or targeting retail consumers. Neither befitting or benefitting SMEs’ needs, and rather making it harder to succeed.